Seecar – A Comprehensive Platform for Car Buying, Selling, and Services
Project description
UX Case Study
Duration:
12 weeks
Ruza Kansakar
Product Overview
Seecar is an all-in-one platform that simplifies car buying, selling, and ownership. It offers services like car comparisons, booking charging or petrol stations, renewing insurance, and paying taxes. Catering to both EV and traditional car owners, Seecar provides a seamless experience with integrated features for every aspect of car ownership. It stands out by offering personalized tools and end-to-end solutions.
Responsibility
UI designer
UX Researcher
Tools
Figma
Adobe Illustrator
Framer
Problem Statement
The modern automotive market is fragmented, with users needing to navigate multiple platforms to buy or sell cars, find charging or fuel stations, renew insurance, purchase accessories, or compare vehicles. This leads to a disjointed and time-consuming experience for both buyers and sellers. Additionally, with the rise of electric vehicles (EVs), there is a growing demand for platforms that can cater to the needs of both traditional and EV car owners.
Goals
To create a seamless, user-friendly platform where users can buy, sell, and access various car-related services, from finding nearby charging stations to paying taxes and purchasing accessories, all in one place.
Design Process
I followed a user-centric design approach, starting with research to understand user needs and pain points. Based on insights, I created low-fidelity wireframes to map out the user journey, ensuring a seamless experience. Keeping ease of use as the top priority, I designed an intuitive layout where users could search for cars directly from the hero section and access all features from the homepage. I then developed high-fidelity mockups, conducted user testing, and iterated based on feedback to refine usability. The final design focused on clarity, accessibility, and a smooth multi-service experience, making Seecar a hassle-free platform for all users.
Understand
User Research
User Interview
Competitve Analysis
Define
User Personas
Empathy Map
User Journey
Ideate
User Flow
Information Architecture
Design
Wireframe
Hi-Fi Designs
Prototype
Test
Feedbacks
Conclusion
Future Concept
Design Timeline
Target Audience
Seecar caters to a diverse audience, including car buyers (new and used) looking to compare models, prices, and features, car sellers seeking easy listing and pricing tools, and EV owners who need quick access to charging stations. It also serves car owners wanting to manage services like insurance renewal, tax payments, and accessories, all through a single platform. Additionally, tech-savvy users expect a seamless, mobile-friendly interface for efficient management of their car-related tasks.
User Research
To ensure seamless navigation, I mapped out various user journeys:
Buying a car: From car search to comparison, decision-making, and final purchase.
Selling a car: From listing to receiving offers, communicating with potential buyers, and completing the transaction.
Service interactions: Such as booking a charging station, renewing insurance, or purchasing accessories.
Competitive Analysis
I reviewed similar platforms in the automotive and car services industry, such as Carvana and Autotrader, and identified gaps in their features, particularly in services related to EVs and ancillary services like tax payments and insurance renewals.
Unique Features
EV-Focused Features: Seecar offers dedicated tools for EV owners, including a Charging Station Finder and booking slots, setting it apart from competitors focused on traditional vehicles.
All-in-One Car Ownership: Unlike competitors, Seecar provides comprehensive services like insurance renewal, tax payments, and accessories purchasing within a single platform, streamlining vehicle management.
Real-Time Service Booking & Car Comparison: Seecar enables real-time bookings for services and offers a detailed car comparison tool, helping users make informed decisions based on personalized criteria.
Enhanced Seller & Accessories Experience: Seecar improves the selling process with pricing guidance and built-in communication tools, while also offering a verified marketplace for genuine car accessories.
Quantitative Research
A survey of 500+ users revealed that 72% found existing car platforms difficult to navigate, while 65% preferred an all-in-one solution for buying, selling, and managing car services. Additionally, 80% of EV owners wanted a built-in charging station locator, and 60% of used car buyers prioritized price comparison tools. These insights shaped Seecar’s user-friendly design, ensuring seamless navigation and multi-service integration.
Empathy Map
Thinks
How can I get the best deal on my next car?
I need a platform that has everything in one place.
Is this car worth the price? What do others think?
I hope this site is user-friendly; I don’t want to waste time.
Feels
Overwhelmed by the complexity of existing platforms.
Frustrated with the lack of real-time information on charging stations.
Excited about purchasing a new car but anxious about the process.
Relieved when they find a platform that simplifies the car buying experience.
Does
Compares multiple cars and platforms before making a decision.
Searches for user reviews and ratings on cars and services.
Actively looks for nearby charging stations and available slots.
Engages with customer service or support during selling process.
Says
I wish finding a car was easier!
There are too many websites to keep track of.
I need a reliable way to compare prices and features.
Booking a charging station should be straightforward.
Pain Points
1.
Pain Point 1
Difficulty in navigating cluttered websites.
2.
Pain Point 2
The need to visit multiple pages or platforms to access specific services (buying, selling, renewing insurance, etc.).
3.
Pain Point 3
Confusion with poorly designed search functionalities that failed to give relevant results.
User Persona
Persona: Name
Goal: Posuere eget sociis mauris dictum habitasse pharetra leo egestas pretium
NAME:
Raj Shrestha
AGE:
35
EDUCATION:
University of Calgary
JOB:
IT Professional
LOCATION
Kathmandu, Nepal
HOBBIES:
Owns a 5-year-old sedan, looking for an upgrade
Motivations:
Upgrade to a car with better mileage, safety, and tech.
Hassle-free buying with easy comparisons.
Frustrations:
Difficulty comparing cars; info scattered.
Time-consuming insurance and tax searches.
Needs:
Car comparison by features, price, and reliability.
Simplified insurance, tax, and accessories process.
Goals:
Buy a reliable car for commuting.
Get the best value within budget.
User Journey Map
Information Architecture/User Flow
Wireframes
High Fidelity Screen
Compare policies, get real-time quotes, and purchase car insurance directly from trusted providers.
Users can quickly renew existing car insurance with minimal steps and clear pricing.
Book Charging Appointments – Reserve a charging slot in advance to avoid wait times and ensure availability.
Locate the closest EV charging stations based on real-time location data.
List Your Car Easily – Upload photos, set a price, and connect with potential buyers seamlessly.
Get Instant Car Valuation – Enter car details to receive an accurate market-based price estimate instantly.
Key Takeaways
Seecar was designed with a user-first approach, ensuring an intuitive experience for buyers, sellers, and car owners. Research highlighted the need for simplified navigation, seamless car comparisons, and integrated services like insurance renewal and charging station booking. By prioritizing accessibility, we placed key features on the homepage, making them instantly available. User testing and feedback-driven iterations refined the platform, resulting in a smooth, efficient, and hassle-free experience. Seecar stands out from competitors by offering a comprehensive, all-in-one solution for every stage of car ownership.
Conclusion
The prototyping phase for Seecar was critical in translating abstract ideas into practical, user-friendly designs. By creating wireframes, high-fidelity mockups, and testing these with real users, I was able to refine the interface based on feedback and real-world usage. Every iteration brought the design closer to the ultimate goal: an easy-to-use, comprehensive platform where users could effortlessly buy, sell, and manage every aspect of car ownership. This attention to detail and user feedback ensured that the final product was not only visually appealing but also highly functional, meeting the needs of all user personas.